Melissa Norwood

Situation This case study unwraps Blue Sky Legal's meticulously planned campaign aimed at recruiting Roundup victims for a national mass tort firm. The challenge was significant, considering tens of thousands of clients had already been recruited for Roundup lawsuits,...

Opening Insights In Q1 2023, Blue Sky Legal embarked on a mission to revolutionize the metrics of success in legal lead generation and client acquisition. Partnering with a national law firm, our objective was to recruit claimants impacted by the water contamination...