Team Leaders

Leadership

We are a group of experienced professionals specializing in developing and implementing cross-channel marketing and intake strategies for the legal industry. Our team of experts in advertising, digital marketing, intake, and technology work together to deliver effective solutions that drive growth and increase marketing ROI for our clients. We pride ourselves on being a valuable partner to our legal clients, delivering exceptional results, and building long-term relationships. Our commitment to honesty, accountability, and transparency ensures that our clients receive a solid return on their investment. Meet our talented team leaders below and learn more about the expertise we bring to the table.

Devin Downey

Devin Downey

Co-Founder - President, CEO

As the leader of Blue Sky Legal, Devin has a wealth of experience in developing cross-channel plans for owned, earned, and paid media, as well as coordinating response management across call center and sales organizations. Before this, he served as the Chief Marketing Officer for Baron & Budd, P.C., a national plaintiff law firm, where he led an in-house team of 13 professionals and managed the firm’s marketing and direct-response advertising and intake efforts.

Devin has also held leadership positions at prestigious agencies such as iCrossing, imc², and Omnicom Media Group, working with top brands including Bank of America, FedEx, Hertz, Hilton Worldwide, HP, Mary Kay, Omni Hotels, Travelocity, and Wells Fargo. Throughout his career, he has consistently demonstrated his ability to develop and execute effective marketing and sales strategies that drive business growth and increase marketing ROI.

Jason Flores

Jason Flores

Co-Founder - COO

Jason is a seasoned professional with over 20 years of experience in advertising, digital marketing, and web development. He has built a team of talented advertising professionals to service various legal clients at Blue Sky Legal. Before this role, Jason spent a significant portion of his career at the digital agency imc², where he held the position of Director of Technology and worked on clients such as GlaxoSmithKline, Eli Lilly, Omni Hotels, FedEx, Proctor & Gamble, Dannon, Pizza Hut, 7-UP, Hawaiian Punch, A&W Root beer, and Canada Dry.

Jason was also previously the President of SmashOrbit, a marketing, development, creative, and lead generation agency, where he provided a complete solution from concept and design to execution and development, with industry experience in Legal, Consumer Packaged Goods (CPG), Travel/Hospitality, Pharmaceutical/Health, Restaurant, and Retail. He also served as Senior Director of Technology at Moroch Partners, leading the development team in implementing both front-end and back-end development.

Melissa Norwood

Melissa Norwood

Media & Operations

Melissa Norwood plays a pivotal role in our Media & Operations team. With her expertise in negotiating TV media time and analyzing market trends, she effectively manages media plans and overall operations. Her adeptness in budget management and achieving campaign objectives is well demonstrated in her contributions to our clients’ success. Previously, Melissa honed her skills in marketing and social media as a partner in a restaurant company. An alumna of the University of North Carolina at Chapel Hill, her diverse experience and educational background are instrumental in driving our business forward.
Jeff Flores

Jeff Flores

Director of Digital Media & Development

Jeff leads the digital media efforts at the agency, bringing over ten years of experience in the industry with expertise in digital media and web development. Before joining Blue Sky Legal, he was a Senior Front End Developer at Funimation, a Sony Pictures company, where he worked on innovative projects using advanced technologies. Earlier, as a Senior Web Developer at Moroch Partners, he developed and optimized websites for various clients. Jeff is proficient in numerous programming languages and technologies, and is known for his ability to create user-friendly, responsive web interfaces. His commitment to the field is evident through his active participation in technology forums and his role in mentoring emerging developers.
Seth Hames

Seth Hames

Intake Manager

Seth Hames is a highly skilled Legal Intake Manager with a focus on optimizing legal intake processes. His expertise in the field is augmented by a significant tenure at Reliance Litigation as a Legal Intake Specialist, where he excelled in client interactions and refining intake procedures. Alongside his role at Reliance, Seth has developed a specialization in creating plaintiff fact sheets, demonstrating his ability to innovate and improve legal documentation processes. His dedication to enhancing legal intake systems and his comprehensive skill set in developing critical legal documents position him as a key asset to our team, ensuring superior quality and efficiency in our legal intake operations.
Serena Siemsen

Serena Siemsen

Marketing, Sales, and Intake Operations

Serena Siemsen is an important member of the Blue Sky Legal team, where she specializes in marketing, sales, and legal intake processes. Her extensive experience and passion for innovation have positioned her as a driving force behind our strategy to enhance client engagement and business growth. At the heart of her responsibilities, Serena helps to refine and optimize our intake services while also playing a pivotal role in fostering long-term relationships with our clients, guaranteeing a level of service that is unparalleled. 

Serena’s journey to Blue Sky Legal is marked by a proven track record of success. Her passion for innovation, coupled with her knowledge of digital marketing, sales, and claimant intake, drives her to make significant contributions to our clients’ success. Serena’s expertise is not only a product of her professional experience but also her keen interest in continuously evolving within the dynamic marketing landscape.

Serena is always eager to connect with like-minded professionals and organizations. She welcomes discussions on Blue Sky Legal’s comprehensive services, the evolving trends in digital marketing, sales optimization, and intake processes. Reach out to Serena to explore how Blue Sky Legal can transform your legal marketing and client intake strategy.

Michael Wellman

Michael Wellman

Web Development Manager

Michael Wellman is a web developer with a proven track record of creating visually appealing and user-friendly websites. He specializes in front-end development, utilizing technologies such as HTML, CSS, SASS and JavaScript to enhance the user experience. His attention to detail and ability to deliver high-quality work on time and within budget make him an invaluable asset to our website development team. Michael has helped develop websites for Fortune 500 companies such as Interstate Batteries, Louisville Slugger, Valvoline, Proctor & Gamble, Novartis Pharmaceuticals, GlaxoSmithKline, Omni Hotels and others. Michael holds a Bachelor of Management Information Systems from the University of Texas at San Antonio.