Insights
Title: A Year’s Worth of Google Consumer Data on 4 Major Mass Torts
In today's data-driven world, the "Consumer Interest in Lawsuits Index" emerges from our latest dive into Google Trends, pinpointing the mass torts that capture the nation's attention. This analysis goes beyond surface-level interest, exploring the interplay of media...
Developing an Ozempic Campaign: A Strategic Blueprint by Blue Sky Legal
At Blue Sky Legal, we employ a sophisticated blend of technology and language psychology to craft a campaign that not only reaches but also engages our target audience on a deeper level. Here's how we would further enrich the process: Step 1: Linguistic Research and...
The Latest in Uber Sex Assault Mass Tort Litigation: An Overview
As the legal landscape for rideshare companies continues to evolve, the Uber Sex Assault Mass Tort litigation has garnered significant attention. Following the formation of the Multidistrict Litigation (MDL) last year, Uber's attempt to dismantle the MDL was met with...
Enough is Enough: Stop Advertising Camp Lejeune Already
As we reflect on the tidal wave of advertising that has characterized the Camp Lejeune litigation in 2023, a stark realization emerges: the industry has not only reached a saturation point but has also ventured into the territory of 'The Big Fake.' With an astounding...
Devin Downey at 50: Reflecting on a Big Pivot from Fortune 500 Brand Advertising to Legal Marketing
As Devin Downey celebrated his 50th year, his career narrative emerges as a compelling testament to two decades of innovative work in brand advertising, culminating in a shift to legal marketing and intake. This transition from the dynamic world of top digital and...
AI: A Game-Changing Assist, But Not Ready to Score in Legal Intake
In the competitive arena of legal intake services, AI technology is often heralded as the star player capable of scoring goals with no human intervention. However, a closer look at the current capabilities reveals that AI is better suited to playing the role of a...