Insights
The Story Behind the Blue Sky Legal Name
When I first set foot on the Blue Sky Trail in Winter Park, Colorado, I had no idea it would become the inspiration behind Blue Sky Legal. Like a lot of people, I found myself in an unfamiliar situation when the COVID pandemic hit. The world had slowed down, and I...
The Real Reason Your Law Firm Isn’t Growing (Hint: It’s Not Your Casework)
In the hyper-competitive world of legal marketing, there’s a dirty secret that many law firms would rather keep hidden. Whether it's mass tort, personal injury, or class action cases, firms across the country are pouring millions of dollars into marketing, hoping to...
Mass Tort Trends: What’s Next for Legal Marketing in 2024
Introduction: As mass tort litigation continues to expand, law firms must stay ahead of trends to remain competitive. In 2024, several key developments will shape the landscape of mass tort marketing, from regulatory changes to advances in media targeting. This...
Mastering Media Buying: How to Optimize Your Client Acquisition Strategies
Introduction: Effective media buying can be the difference between successful client acquisition and wasted marketing dollars. Law firms, particularly those in competitive fields like mass tort, personal injury, and class action, need precise, scalable strategies to...
Blockbuster Weight Loss Drug Ozempic Linked to Fatal Side Effects: Lawsuit Signals Major Mass Tort Opportunity for Law Firms
A groundbreaking lawsuit against pharmaceutical giant Novo Nordisk has spotlighted the severe risks of its popular drug, Ozempic, used by millions for weight loss. Filed by Quintin Welsh after the tragic death of his wife, Georganne Welsh, the lawsuit alleges that...
Suboxone Mass Tort: Key Developments, Dental Injury Investigations, and Client Acquisition
The Latest in the Suboxone Mass Tort: Key Developments, Payout Estimates, and Emerging Investigations The Suboxone mass tort litigation continues to evolve in 2024 as the multidistrict litigation (MDL) progresses through critical stages. With Defendant Indivior's...