Insights

Podcast Power Plays for PI Attorneys: May 11–17 Insights on Marketing, Intake & MVA Growth
Introduction: The Evolving Audio Landscape for Legal Professionals For personal injury (PI) attorneys, particularly those handling motor vehicle accident (MVA) cases, staying informed on marketing trends, client intake strategies, and law firm management is critical...

How We Target PFAS Victims with Precision and Integrity
Reach Real Clients Affected by PFAS Exposure—Not Just Leads If your firm is considering investing in a PFAS campaign, now is the moment to act. With bellwether trials approaching in Fall 2025 and PFAS Science Days coming this June, there’s a wave of urgency...

How to Estimate CPA in Mass Tort: Population, Filters, Competition, and Channel Strategy
Why Some Mass Torts Cost $300 Per Signed Case—And Others Reach $6,000+ Law firms often ask: “What will it cost to acquire a signed case?” But the more strategic question is: “What do we know about the audience, timing, market saturation, and intake criteria?” The...

Blue Sky Legal – Podcast Power Plays: May 4 – 9 2025
The legal‑podcast circuit delivered a wealth of actionable insight last week—especially for firms chasing motor‑vehicle‑accident (MVA) cases and other plaintiff‑side work. We tuned in to dozens of episodes and pulled out the six that offer the most immediate,...

Pennsylvania Panel Upholds $175 M Roundup Verdict Against Monsanto
Summary A three-judge panel of the Pennsylvania Superior Court has upheld a $175 million jury award to Ernest Caranci, finding that his non-Hodgkin lymphoma was caused by exposure to Monsanto’s Roundup. The court held that Pennsylvania’s stricter “failure to warn”...

The AI Reckoning in Freelance: What Fiverr’s Gambit Means for Our Business (and Yours)
Fiverr’s CEO didn’t mince words: “AI is coming for your job. Heck, it’s coming for mine too.” That line from Micha Kaufman’s April memo wasn’t a PR stunt—it was a jolt. And for once, I didn’t roll my eyes at tech-world hyperbole. I felt it. Because at Blue Sky...