Insights
Mass Tort Trends: What’s Next for Legal Marketing in 2024
Introduction: As mass tort litigation continues to expand, law firms must stay ahead of trends to remain competitive. In 2024, several key developments will shape the landscape of mass tort marketing, from regulatory changes to advances in media targeting. This...
Mastering Media Buying: How to Optimize Your Client Acquisition Strategies
Introduction: Effective media buying can be the difference between successful client acquisition and wasted marketing dollars. Law firms, particularly those in competitive fields like mass tort, personal injury, and class action, need precise, scalable strategies to...
Blockbuster Weight Loss Drug Ozempic Linked to Fatal Side Effects: Lawsuit Signals Major Mass Tort Opportunity for Law Firms
A groundbreaking lawsuit against pharmaceutical giant Novo Nordisk has spotlighted the severe risks of its popular drug, Ozempic, used by millions for weight loss. Filed by Quintin Welsh after the tragic death of his wife, Georganne Welsh, the lawsuit alleges that...
Suboxone Mass Tort: Key Developments, Dental Injury Investigations, and Client Acquisition
The Latest in the Suboxone Mass Tort: Key Developments, Payout Estimates, and Emerging Investigations The Suboxone mass tort litigation continues to evolve in 2024 as the multidistrict litigation (MDL) progresses through critical stages. With Defendant Indivior's...
Unraveling AI Hallucinations: What Legal Marketers Need to Know
In today’s fast-paced world of digital marketing, artificial intelligence (AI) tools are becoming indispensable. Whether you're creating website content, running ad campaigns, or managing intake processes, AI is being harnessed to streamline operations, boost...
Balancing Marketing Strategies for Personal Injury and Mass Tort Campaigns
In the legal industry, especially in areas like Personal Injury (PI) and Mass Tort, striking the right balance in your marketing strategy is crucial. While these two practice areas share some commonalities, they each require tailored approaches to maximize client...