Insights

When I first set foot on the Blue Sky Trail in Winter Park, Colorado, I had no idea it would become the inspiration behind Blue Sky Legal. Like a lot of people, I found myself in an unfamiliar situation when the COVID pandemic hit. The world had slowed down, and I...

In the hyper-competitive world of legal marketing, there’s a dirty secret that many law firms would rather keep hidden. Whether it's mass tort, personal injury, or class action cases, firms across the country are pouring millions of dollars into marketing, hoping to...

Introduction: As mass tort litigation continues to expand, law firms must stay ahead of trends to remain competitive. In 2024, several key developments will shape the landscape of mass tort marketing, from regulatory changes to advances in media targeting. This...

Introduction: Effective media buying can be the difference between successful client acquisition and wasted marketing dollars. Law firms, particularly those in competitive fields like mass tort, personal injury, and class action, need precise, scalable strategies to...