In the intricate world of legal services, the art of positioning one's law firm often walks a fine line between being profoundly understood and being regrettably overlooked. The intricacy lies not just in the quality of services provided but significantly in how these...
Situation This case study unwraps Blue Sky Legal's meticulously planned campaign aimed at recruiting Roundup victims for a national mass tort firm. The challenge was significant, considering tens of thousands of clients had already been recruited for Roundup lawsuits,...
Opening Insights In Q1 2023, Blue Sky Legal embarked on a mission to revolutionize the metrics of success in legal lead generation and client acquisition. Partnering with a national law firm, our objective was to recruit claimants impacted by the water contamination...
When it comes to advertising and marketing for the legal industry, there are few professionals as experienced and accomplished as Jason Flores. As the COO and Head of Advertising Operations at Blue Sky Legal, Jason brings over 20 years of experience in the field to...
Coordinating advertising and intake is crucial for success in legal advertising. Advertising is the process of promoting your law firm to potential clients, while intake is the process of gathering information from potential clients and determining if they are viable...