Recently, for the first time publicly, I shared about my journey into legal marketing and how it didn’t start in a boardroom or at a networking event, but rather, on the side of a road following a hit-and-run accident on my way to fly to meet with Wells Fargo, a major...
Marketing
Navigating the Evolving Landscape of the Zantac Mass Tort Litigation
Introduction The Zantac litigation landscape is a vivid illustration of the intricate complexities characterizing mass tort cases. This evolving narrative highlights not only the challenges but also the resilience essential for all parties involved - from the...
Title: A Year’s Worth of Google Consumer Data on 4 Major Mass Torts
In today's data-driven world, the "Consumer Interest in Lawsuits Index" emerges from our latest dive into Google Trends, pinpointing the mass torts that capture the nation's attention. This analysis goes beyond surface-level interest, exploring the interplay of media...
Developing an Ozempic Campaign: A Strategic Blueprint by Blue Sky Legal
At Blue Sky Legal, we employ a sophisticated blend of technology and language psychology to craft a campaign that not only reaches but also engages our target audience on a deeper level. Here's how we would further enrich the process: Step 1: Linguistic Research and...
The Latest in Uber Sex Assault Mass Tort Litigation: An Overview
As the legal landscape for rideshare companies continues to evolve, the Uber Sex Assault Mass Tort litigation has garnered significant attention. Following the formation of the Multidistrict Litigation (MDL) last year, Uber's attempt to dismantle the MDL was met with...
Enough is Enough: Stop Advertising Camp Lejeune Already
As we reflect on the tidal wave of advertising that has characterized the Camp Lejeune litigation in 2023, a stark realization emerges: the industry has not only reached a saturation point but has also ventured into the territory of 'The Big Fake.' With an astounding...