As we reflect on the tidal wave of advertising that has characterized the Camp Lejeune litigation in 2023, a stark realization emerges: the industry has not only reached a saturation point but has also ventured into the territory of 'The Big Fake.' With an astounding...
Melissa Norwood
Devin Downey at 50: Reflecting on a Big Pivot from Fortune 500 Brand Advertising to Legal Marketing
As Devin Downey celebrated his 50th year, his career narrative emerges as a compelling testament to two decades of innovative work in brand advertising, culminating in a shift to legal marketing and intake. This transition from the dynamic world of top digital and...
AI: A Game-Changing Assist, But Not Ready to Score in Legal Intake
In the competitive arena of legal intake services, AI technology is often heralded as the star player capable of scoring goals with no human intervention. However, a closer look at the current capabilities reveals that AI is better suited to playing the role of a...
The Critical Role of Marketing and Intake in the Uber Assault MDL
In a groundbreaking turn of events, the legal battle against Uber over sexual assault allegations has reached a pivotal moment, with the JPML's consolidation of numerous claims into a singular Multidistrict Litigation (MDL). This significant development is not merely...
Roundup Litigation: A Comprehensive and Provocative Outlook for 2024
In an era marked by legal reckonings, the ongoing saga of Roundup herbicide litigation stands as a testament to the relentless pursuit of justice and corporate accountability. The legal landscape is fraught with challenges and opportunities, particularly for attorneys...
The Harsh Truth: Organic Social Media Is a Time Waste for Personal Injury Firms
Let's face the harsh reality, personal injury law firms – unless you're the unicorn in the field, organic social media for your practice is as dead as a doornail. Think about it: why on earth would a consumer follow a law firm amidst the daily deluge of 1.1 billion...