Non-Branded Client Acquisition

At Blue Sky Legal, we make it straightforward for law firms to acquire qualified clients by managing the entire process, from lead generation to delivering signed retainers that meet your specific case criteria. Our performance-driven, non-branded client acquisition solutions eliminate the complexity, allowing your firm to scale efficiently without upfront branding efforts. We focus on what matters most—delivering results.

Our Non-Branded Client Acquisition model is designed to attract clients actively seeking legal help who meet your firm’s case requirements. Rather than focusing on long-term brand awareness, we prioritize immediate conversions, helping you grow your caseload with qualified clients quickly and efficiently. With our cost-per-case pricing model, we take the guesswork out of your marketing investment. We provide clear cost-per-case ranges, so you only pay for the clients we deliver, ensuring your marketing dollars are spent wisely and predictably.

Effortless Lead Generation & Signed Retainers

We simplify the client acquisition process by delivering fully qualified and signed clients that fit your case criteria. By managing everything from lead generation to intake, we ensure that the clients we hand off to your firm are ready to move forward, allowing you to focus on your cases rather than on marketing details.

Media-Agnostic Approach with Publisher Network

We source leads from the most effective media channels—including digital advertising, TV, social media, and our trusted publisher network, which includes native and email advertising. This media-agnostic approach allows us to tailor campaigns based on your firm’s specific needs, ensuring we continuously deliver qualified leads from the most appropriate channels.

Cost Containment with Clear Cost-Per-Case Ranges

Our non-branded campaigns operate on a cost-per-case pricing model, allowing your firm to maintain full budget control. We provide accurate cost-per-case ranges, enabling you to scale your caseload with confidence, knowing that your investment is delivering measurable results.

Opt Into New or Existing Campaigns

Flexibility is key. You can join an existing campaign or create a new one based on your unique requirements. Whether you’re targeting Mass Tort, Personal Injury, Environmental Disasters, Abuse, or Class Action cases, we align our acquisition strategies with your firm’s goals to deliver the right clients at the right time.

1. Strategy Development: We start by understanding your firm’s goals, case criteria, and target audience. Based on this, we develop a custom acquisition strategy, identifying the best media channels and performance-driven tactics to drive qualified client acquisition.
2. Media Buying & Campaign Execution: Our media-agnostic approach ensures that we use multiple channels, including digital, TV, and our publisher network, to execute highly targeted campaigns. We handle the entire process—from media buying to optimizing campaigns in real time—ensuring you receive cost-effective results.
3. Lead Generation & Qualification: Leads are sourced through our proprietary campaigns or from our extensive publisher network. Every lead is pre-qualified to ensure it meets your firm’s case criteria before being handed over.
4. Seamless Handoff with Signed Retainers: We manage the process from lead generation to signed retainers, making the transition smooth and effortless for your firm. Our full intake services guarantee that each client we deliver is fully qualified, compliant, and ready to proceed with your legal team.

• Effortless Client Acquisition: Our focus is on delivering signed clients, not just leads. We manage the entire process—from lead generation to qualification to signed retainers—so your firm can focus on winning cases.
• Media-Agnostic Sourcing with Publisher Network: We utilize a broad network of media channels and publishers to ensure a steady flow of qualified leads, allowing us to optimize results quickly and efficiently across multiple platforms.
• Cost-Per-Case Pricing for Full Budget Control: With our performance-based pricing model, you have complete control over your marketing budget, paying only for the clients we deliver. We provide clear cost-per-case ranges to help you plan your growth confidently.
• Effortless Campaign Integration: Join an existing campaign or launch a new one with ease. We make it simple to scale your caseload without needing to invest time and effort in building new marketing strategies from the ground up.

We specialize in non-branded performance marketing for law firms across a variety of practice areas, including: 

• Mass Tort
• Personal Injury
• Class Action
• Environmental Disasters
• Abuse Cases
• And more