Client Acquisition and Intake Solutions for Law Firms

We offer two core client acquisition approaches—Non-Branded Performance Marketing and Branded Advertising—combined with a comprehensive Legal Intake Solution to ensure that every lead is qualified, compliant, and ready to sign with your firm.

Our Non-Branded Performance Marketing approach is designed to deliver immediate client acquisition by targeting individuals actively searching for legal help. Using direct response tactics, we ensure your campaigns drive fast, measurable results, all while optimizing for cost-efficiency.

With our cost-per-case pricing model, we take the guesswork out of your marketing spend. We provide accurate cost-per-case ranges, allowing you to plan your budget confidently and know exactly what you’re investing in. This approach ensures that your firm can scale effectively without upfront branding, making it ideal for those who prioritize results-driven, measurable outcomes.

Key Benefits:

• Fast, measurable results tailored to your firm’s immediate legal needs.
• Cost containment through clear, predictable cost-per-case ranges.
• Scalable client acquisition with the flexibility to adjust based on performance.
• Media-agnostic sourcing across digital, TV, and our extensive publisher network.

Our Branded Advertising approach is designed to build long-term brand recognition and credibility for your law firm. We develop strategic campaigns across TV, digital media, and other channels, ensuring your firm becomes a recognizable name in its practice area. This approach is priced on a media commission basis, offering flexibility in your marketing spend while delivering sustainable growth through branded client acquisition.

Key Benefits:

• Long-term brand recognition and growth

• Priced on a media commission basis for flexibility

• Establishes your firm as a trusted industry leader

• Customizable campaigns across multiple media channels

Beyond client acquisition, Blue Sky Legal provides full-service Legal Intake Solutions to ensure every lead is seamlessly qualified and converted into a signed client. Our intake team handles everything from initial inquiry to signed retainers, using custom workflows and real-time data tracking to qualify leads based on your firm’s criteria. With 24/7 intake capabilities, no lead is ever missed, ensuring that every client we deliver is fully vetted and ready to move forward with your legal team.

Key Benefits:

• 24/7 intake coverage to capture leads in real-time
• Customizable intake workflows tailored to your firm’s case criteria
• Lead qualification and screening to ensure compliance
• Seamless transition from lead to signed retainer
• Real-time data tracking and reporting for full transparency

Our Legal Intake Process:

1. Initial Inquiry: We respond to potential clients via phone, chat, email, or web form, gathering key information about their case.
2. Lead Qualification: Each lead is screened based on your firm’s specific case requirements.
3. Follow-Up & Nurturing: For leads that aren’t ready to sign immediately, our team follows up to keep them engaged and informed.
4. Signed Retainer Delivery: We secure signed retainers and ensure the smooth handoff of qualified clients to your firm.