When I first set foot on the Blue Sky Trail in Winter Park, Colorado, I had no idea it would become the inspiration behind Blue Sky Legal. Like a lot of people, I found myself in an unfamiliar situation when the COVID pandemic hit. The world had slowed down, and I spent months in the mountains, away from the noise of my daily life as the CMO of Baron and Budd.
Winter Park became my retreat, and the Blue Sky Trail became my refuge. Almost every day, I’d jump on my mountain bike or hike that trail, carving out time to clear my head, push my body, and reflect. I was surrounded by the Rockies’ beauty, but it wasn’t just the physical challenge that kept me coming back to the trail—it was the space to think. The long hours on that trail gave me time to reflect on everything, especially my career in legal marketing, and how much the traditional approach to marketing in the legal industry just didn’t work.
I’d been part of the industry long enough to see how badly most legal marketing agencies missed the mark. They promised big things but rarely delivered results. Law firms were often left frustrated, paying for vague “brand awareness” campaigns or poorly targeted ads with no real path to client acquisition. It was broken, inefficient, and too often, legal marketers had no real understanding of what law firms actually needed to grow.
I started to think about how much better things could be if there was an agency that actually understood the legal world—one that was built for law firms and focused on getting real results. A company that didn’t just sell pretty ads but delivered measurable growth through smart, performance-driven strategies. The more time I spent on the trail, the more I realized that I wanted to build something new. And that’s how Blue Sky Legal started to take shape.
Blue Sky Trail became a metaphor for the kind of company I wanted to build. Just like that trail, the journey to building something great would be challenging, but it would also offer freedom—freedom for law firms to break away from the limitations of traditional marketing and reach new heights. The trail symbolized clear skies, open opportunities, and the chance to navigate tough terrain, knowing you’d come out stronger on the other side.
Blue Sky Legal isn’t just a name—it’s a reminder of where the idea came from. It’s about more than just a business; it’s a belief that law firms deserve better than what most marketing agencies offer. We deliver real, measurable growth. We focus on client acquisition, not just leads. And we do it with a deep understanding of what it takes for law firms to succeed.
So, whenever I think about what drives us at Blue Sky Legal, I go back to that trail. It was there, while navigating those switchbacks and steep climbs, that I found the clarity and vision to build something better. Blue Sky Legal is more than a company—it’s the trail I rode to create something that’s built for law firms, by people who understand them.